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“We welcome CEAT as the Strategic Timeout Partner for the Pepsi IPL. The complexion of a T20 game can change with every delivery. This makes the strategic timeout a critical part of every Pepsi IPL game, as it gives the teams the opportunity to discuss and rework their strategy. The discussions that take place during the strategic timeout, have a direct bearing on the outcome of the game. We look forward to our association with CEAT,” Anurag Thakur, Secretary, BCCI, said.

 

"The Pepsi IPL has emerged as the biggest cricket property in India and given CEAT’s long-term association with cricket, this became the perfect platform for us to come on board. This property allows us to bring salience around the brand through which we hope to build value for our customers in the years to come. Further, this allows us to be synonymous with the Pepsi IPL in the tyre category and bring excitement to both our internal & external customers,” Anant Goenka, MD - CEAT Ltd, said.